SUSHI REPUBLIC
INCREASING MONTHLY SALES BY 12% FOR A SUSHI RESTAURANT
THE BRIEF
Passing through Long Island, New York without paying a visit to Sushi Republic is a sin. The restaurant has gained a reputation for delivering a unique dining experience on top of its super delicious and authentic Asian cuisine. Problem was, the print advertising model they were relying on wasn’t reaching enough people in the wider community. Luckily, we’re experts in digital marketing (and sushi), and knew exactly how to help.
THE SOLUTION
- We grew a strong and easily targeted online user base so we could quickly spread the word about Sushi Republic
- Our social team built the restaurant’s online presence from the ground up with new Facebook and Instagram pages, using the magical in-store vibe as a point of reference for all visual content
- We tapped into advertisements and promotions in order to communicate with potential customers in a fun and exciting way
- This campaign deployed a strategic blend of organic and paid social media management to drive more engagement towards restaurants posts.
THE RESULTS
- Our digital-focused campaign led to a 12% increase in monthly sales for Sushi Republic, year-over-year.
- Engagement on social media posts shot through the roof, meaning fans and followers know where to go if they’re ever hungry for sushi.
- Instant recognition from the Sushi Republic community towards the restaurants improved digital approach.