STREIT’S MATZO
DRIVING SOCIAL MEDIA REACH INTO THE HUNDRED THOUSANDS FOR KOSHER FOOD MANUFACTURER
THE BRIEF
Streit’s Matzo has been a fixture in New York since 1925, supplying the Jewish community with traditional Passover staple matzo for even longer. They wanted to refresh and update the way they engaged with current and potential customers. Our challenge was to show people that matzo is a delicious year-round option, especially for the health-conscious consumer. We also wanted to highlight the products Streit’s can offer beyond matzo, ranging from soups to cake mixes.
THE SOLUTION
- Our social media team fired up Facebook campaigns to target current customers and those seeking only a quick snack or meal
- We created tie-in content for those specific categories, complete with creative taglines and images to increase reach amongst Streit’s fans.
- The campaign gradually made customers aware of products that may be of interest to them, but didn’t necessarily know about
THE RESULTS
- We reached over 100,000 targeted individuals in less than a month with our beautifully designed campaign.
- Approximately 10% of the people reached actively engaged with Streit’s over social media
- This campaign prompted a surge in customer interest for previously overlooked product range